How does ITIL 4 propose organizations handle service design?

In ITIL 4, service design is emphasized as a critical phase that involves understanding and addressing the needs of customers and users. This approach focuses on ensuring that the services not only meet technical requirements but also align with user expectations, preferences, and usability. By incorporating customer feedback into the design process, organizations can create more effective and user-centric services that enhance overall satisfaction and adoption.

Prioritizing customer needs allows organizations to design services that solve real problems and deliver value effectively. This involvement of users throughout the design phase leads to better-informed decisions regarding functionality, accessibility, and overall user experience, which is essential for successful service delivery.

The other approaches suggested in the other options do not align with the ITIL 4 framework's principles. Creating designs without user feedback risks misalignment with real user needs. Focusing solely on technical specifications can lead to services that do not resonate with users, while delaying design until after implementation would typically result in a service that lacks relevance and may not meet its intended goals.