What does a SWOT analysis identify?

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A SWOT analysis is a strategic planning tool used to identify and evaluate the internal and external factors that can impact an organization's objectives. It specifically breaks down into four key components: strengths, weaknesses, opportunities, and threats.

Strengths are the internal attributes and resources that an organization possesses, which can be leveraged to achieve its goals. These can include skilled personnel, proprietary technology, or strong brand reputation. Weaknesses, on the other hand, are internal challenges or limitations that may hinder the organization's performance, such as gaps in skills or resources.

Opportunities refer to external factors or trends that the organization can capitalize on to improve its situation or market position. These could be emerging markets, technological advancements, or shifts in consumer behavior that align with the organization's strengths. Lastly, threats are external challenges that could jeopardize the organization's success, such as increased competition, regulatory changes, or economic downturns.

By performing a SWOT analysis, organizations gain a comprehensive view of their strategic position, enabling better decision-making and planning. This alignment with strategic objectives makes option B the correct answer. The other options focus on various specific aspects of business management but do not encompass the broad analytical approach that a SWOT analysis provides.

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