What is the aim of Gap Analysis?

The aim of Gap Analysis is to assess the distance to an initiative's vision. This method is used to identify the gap between the current state of a process or service and the desired future state. By doing so, organizations can clearly understand what changes are necessary to achieve their goals or objectives.

Gap Analysis helps to highlight the discrepancies in performance, capabilities, or resources that need to be addressed in order to bridge the gap between where the organization currently is and where it intends to be. This process involves identifying specific areas for improvement, thereby enabling organizations to develop effective strategies for making these necessary changes.

While increasing sales performance, evaluating marketing strategies, and analyzing customer purchase history are all important aspects of business management, they do not specifically address the core function of Gap Analysis, which is focused on aligning current capabilities with future goals.