What is the primary purpose of the Balanced Scorecard framework?

The primary purpose of the Balanced Scorecard framework is to facilitate planning and management using metrics. This framework provides organizations with a structured approach to transform strategic objectives into specific performance measures. It emphasizes the importance of balancing financial and non-financial metrics across different perspectives, such as financial, customer, internal processes, and learning & growth.

By using this approach, organizations can gain a comprehensive view of their performance and ensure that all aspects of their operations are aligned with their strategic goals. The Balanced Scorecard helps in tracking progress, identifying improvement areas, and making informed decisions based on measurable outcomes, thus steering the organization towards achieving its long-term objectives.

This focus on strategic management and performance measurement is what distinguishes the Balanced Scorecard from other business tools that might concentrate on areas like pricing strategies, customer loyalty, or employee engagement in isolation.